Wonderland Playschool - British Council
With the original branding being dated, the brief demanded renovation that retained original elements and displayed latest design trends. Typeface & Gradients used were out of sync with the intended identity. It was required that the branding for all touchpoints be modern, relevant and niche.
In order to retain association with the existing logo & further visuals, and still give it a fresh spin, the need arose to ensure that the primary colours and structure were similar enough for the existing consumer base to relate to, in all touchpoints curated.