Wonderland – Inkspire Design

Refresh Design & Identity for Wonderland Playschool – British Council

Spread over a 1 acre campus in Chanakyapuri, New Delhi, Wonderland enjoys a progressive infrastructure, ensuring extraordinary access to nature. Over the last four years, it has become the most elite school of choice among parents looking for academic & enrichment programs for children aged 18 months to 4 years. Affiliated to the British Council, it caters to a diversity of little ones of expatriates and high net-worth individuals from different ethnicities.

PROJECT BRIEF:

With the original branding being dated, the brief demanded renovation that retained original elements and displayed latest design trends. Typeface & Gradients used were out of sync with the intended identity. It was required that the branding for all touchpoints be modern, relevant and niche.

SCOPE OF WORK:

In order to retain association with the existing logo & further visuals, and still give it a fresh spin, the need arose to ensure that the primary colours and structure were similar enough for the existing consumer base to relate to, in all touchpoints curated.

MORE INFO:

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